Contact Us:

670 Lafayette Ave, Brooklyn,
NY 11216

+1 800 966 4564
+1 800 9667 4558

Discover Objectivity

My Objective
Base EductationTM

Give your financial plan a chance at being objective. Try our ethically enhanced courses and assessments designed to maximize objectivity while learning key financial planning concepts.

My Perfect
Financial PlanTM

The perfect plan is always what you say it is. Our uniquely qualified advisors are guided by your interests plus committed to maximizing impartiality.

No Prequalification, Just Advice.

Our free Advice-OnlyTM advisor directory lets you hire your perfect advisor without the requirement to initially disclose your personal financial details. No middleman, no invasive algorithms, no financial requirements, no pre-judgement of implementation – just paid objective advice.
Retirement Financial Advisor

My Objective
Base Eductation

Give your retirement plan a chance at objectivity. Start with our 10-year educational system ethically enhanced to maximize the objectivity of your financial retirement education.


Rethinking Retirement Planning Moves (2023)

Rethinking Retirement Planning Moves (2023)

Updates to Rates of Return. Rates of return are tied…
Secure Act 2.0: What Matters to Retirees?

Secure Act 2.0: What Matters to Retirees?

The Secure Act 2.0 overhauls, pioneers, and expands upon many…
The Future of Financial Advice Is Today

The Future of Financial Advice Is Today

We applaud and celebrate leaders in financial services who have…

Frequently Asked Questions

That’s the idea! Our courses are written by real financial advisors who personally craft financial plans for the public. We find clients prefer planning with their instructors versus being referred out to someone else.
There are two core services when using the Advice-OnlyTM process:
1) Subscribe to a course.Our courses are written by practicing financial advisors, are individually priced, include assessments, and are tailored to suit a student’s unique educational needs.

Try for free on the Apple or Google Play stores.

2) Hire an advisor. Each Advice-OnlyTM advisor individually sets pricing for standalone financial plans and paid consultations. Check the “Find an Advisor” tab in our app to connect with an advisor today.

To get started download on theApple or Google Play stores.

No. We find that for some clients maximizing objectivity means not initially divulging certain sensitive personal financial details until after the cost for planning services has been agreed to and formalized in an advisory agreement. That way, a client knows their assets are never a variable in what they pay for or the sort of advice received.
Great question! We are pioneering the idea of client-centric privacy in financial services tech and financial planning. You’ll find our privacy policies readable, focused primarily on your safety, and not simply a trick to share, sell or abuse your data.
We know from 10 years of experience teaching that it’s in a client’s objective best interest to be fully engaged, maintain a positive attitude, and to have first completed the base education and assessment requirements now conveniently available through our app.
We go to great lengths to ensure objectivity throughout the totality of the education, assessment, and completion phases of your “perfect plan”. Distinct from all other financial planning methodologies, the implementation of products including managed investment accounts, is never an expectation.