The Two Masters Problem: How Transparency Makes Fiduciary Authentic
Advice-Only™: Transparent by Design · Quincy Hall, CFP®
Episode Summary
In this opening episode, Quincy Hall, CFP®, introduces the Two Masters Problem—why traditional advisory
models can’t serve both the client and the firm without conflict. He explains how the Advice-Only™
Methodology™ enforces structural separation between advice and sales through a standardized, invoice-only
process, creating transparency you can trust and a repeatable, doubt-free planning experience.
Resources
Full Episode Transcript
Today, you’re listening to Advice-Only: Transparent by Design, with Quincy Hall, CFP, and how transparency makes fiduciary authentic.
I’m Quincy Hall, Founder and President of Advice-Only, and author of the book Advice-Only: A Retirement Planning Methodology & Handbook.
I originally developed the Advice-Only Methodology back in 2019 as a direct response to the structural conflicts baked into the financial services industry. Good intentions aren’t enough—because most traditional models are built to serve two masters: the client and the firm. Even fiduciary duty and disclosure, on their own, can’t fix that.
My mission is clear: to develop a process to structurally separate advice from sales through a repeatable, standardized process any advisor could use—but all clients can rely on.
The Advice-Only Methodology: Structural Separation
This methodology ensures that advice is structurally objective, adheres to a truth-in-advertising standard, and delivers what I call a doubt-free financial planning experience—making trust visible.
Over this series, I’ll detail exactly what that means—from how we separate advice from sales, to how transparency makes fiduciary authentic. Here’s how to picture the difference:
A Fee-Only model is like a modified car—it removes the obvious conflicts like commissions, but the chassis is still built for sales. The engine still runs on asset retention.
The Advice-Only Methodology is the motorcycle—built from the ground up for freedom and balance, with “no hidden wiring” behind the dashboard. That’s “structural transparency”—nothing to hide and nothing to sell.
Every engagement begins with a paid, written advisory agreement, making fiduciary duty and full disclosure mandatory from the very first consultation. That’s a step away from the current model that relies on free consults that end up as just another sales pitch.
Pillars of True Transparency
- You’re billed only by invoice.
- No percentages, bonuses, or cross-selling. Your advisor’s paycheck never changes based on your decisions.
- Advice and Implementation are separated.
- We keep recommendations pure and visible by never combining planning and sales in the same conversation.
- No Back-Room Deals.
- All referrals are documented and client-approved in writing. That’s ethical transparency, not just legal compliance.
Transparency here isn’t about seeing through disclosures—it’s about designing a process where there’s nothing to hide.
When advice and revenue live in separate worlds, clients get what I call a **doubt-free plan**. Every recommendation exists for one reason—your benefit.
No fine print. No qualifications. Just fiduciary clarity you can feel—**transparency you can trust.**
You’ve been listening to Advice-Only: Transparent by Design with Quincy Hall, CFP.
If you found this helpful, follow the show for short, real-world stories that bring conflict-free planning to life. The Advice-Only Methodology is a distinct framework created by us, to separate advice from sales and restore trust in financial services.
In our next episode, we’ll unpack the cornerstone of the methodology—**Structural Separation** itself—and show how transparency is engineered into every step of the process.