We stand out in the financial planning industry by offering objective planning materials and personalized advice from our advisor instructors. Identifying a unique opportunity in the marketplace, we took the initiative to create a new offering that combines technology with access to personalized advice. The goal is to ensure a complete and objective financial planning experience.
Objective financial planning is offered through a unique service model, one free from financial sales pitches. Unlike traditional financial services, our innovative methodology creates a transparent and reliable experience. We also built a marketplace where advisors can share their insights, making education accessible to anyone.
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The finalized “present position” is used to develop planning scenarios, assess asset allocation, and settle subjective matters.
A planning engagement is complete upon receipt of the plan, summary, action list, and once payments are finalized.
After an Advice Only™ engagement, clients may, of course, implement any services they see fit through any advisor or company they choose. While our platform’s advisors may offer other services, they are trained to maintain an objective environment until a client approves the Advice Only™ plan. This ensures the client gets exactly what they paid for.
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Most everyone can benefit from being financially tactical. They should parse sensitive, subjective matters, gain exposure to key planning topics and the occasional changes to the law. Multiple income streams, insurance, Social Security, and taxes can be complex, and it’s likely everyone requires objective guidance.
We assess risk by combining multiple tests. Diversifying asset allocation and avoiding overlap. Optimizing a portfolio for growth while simultaneously minimizing risk. The goal is to align laws, preferences, and time horizons into one cohesive strategy.
Clients sometimes benefit from an advisor’s outsider view, acting as a neutral observer or mediator. Our advisors are trained to act as a qualified “go-between” and can help confirm a strategy, inspire a new one, or settle disputes among family.
Advice-Only™ was built on a single belief: objectivity must be engineered at the structural level — not declared as an empty or manipulatable marketing promise.
Since 2019, the Advice-Only™ Methodology has defined a planning environment where clients receive clear, structurally deconflicted guidance without asset qualification, product incentives, or a sales-driven process. It was created to solve the “Two Masters Problem” — the structural tension between serving a client’s best interest and serving a firm’s compensation model.
These truths guide every Advice-Only™ engagement:
To see how these truths are formalized across our framework:
Together, these elements distinguish Advice-Only™ as a disciplined, verifiable planning system — not a fee label or generic marketing phrase.
