This Advice-Only® CE course for CFP® professionals teaches financial planners how to deliver objective, client-centered advice by applying the core principles of the
Advice-Only™ (as defined in this course) methodology, a defined planning framework taught in this program.
In detail, you’ll learn why fiduciary duty alone is insufficient without structural separation, and how both function together in effective fiduciary practice, and how to implement a four-step workflow that avoids incentives such as asset retention, commissions, and referral favors.
By the end of this course, you’ll have a repeatable process that’s transparent and aligned with CFP® Board standards.

60-minute live webinar • 1.0 CE hour • ID# 342203

Listed in the

CFP® Board Continuing Education Directory.

What CFP® Professionals Will Learn

Specifically, this 60-minute live webinar will cover five key topics for the objective fiduciary practice:

  • Analyze how AUM, commission, and referral incentives can undermine fiduciary duty, using real enforcement and supervision examples.
  • Describe structural separation, truth-in-advertising, and process repeatability.
  • Implement the four-step planning process to deliver objective, transparent advice.
  • Apply lessons from enforcement cases to strengthen fiduciary practice.
  • Discuss privacy-by-design and data privacy as extensions of fiduciary duty.

Agenda (60 minutes)

0–10 min — The Fiduciary Challenge: Fiduciary vs. structural conflicts; the “Two Masters Problem.”

10–25 min — Core Principles: Structural separation; truth-in-advertising; repeatable process; “Our Truths”.

25–45 min — Four-Step Process (case study): Paid Consultation → Present Position → Final Plan → Ongoing Support.

45–55 min — Lessons & Privacy: Why disclosure alone is insufficient under enforcement standards; privacy-by-design.

55–60 min — Q&A & Application: Implementing within an existing firm without losing objectivity. Ultimately, the goal is a less-conflicted client environment.

Format & credit

  • Delivery: Live webinar
  • Credit: 1.0 CE hour (CFP® Board General CE–accepted)
  • Audience: CFP® professionals and fiduciary planners

About Your Instructor

Quincy Hall, CFP® — Founder & President, Advice Only; author of the Advice-Only™ methodology and author of
Advice-Only: A Retirement Planning Methodology & Handbook.
Focus areas include truth-in-advertising, transparent compensation, privacy-by-design, and operationalizing fiduciary duty through structured processes.

Next live session: Oct 30, 2025 • 12:00 PM PST

Register Now
Download the CFP® CE–Advice-Only® Course Outline (PDF)

The Advice-Only™ methodology is presented as a defined planning framework for educational purposes within this course.

Next steps

CE Course FAQs

Is this course approved by the CFP® Board?

Yes. The CFP® Board approved Implementing the Advice-Only™ Methodology in Financial Planning for 1.0 CE hour.

Who is this course for?

Financial planners and CFP® professionals seeking a repeatable, conflict-minimizing planning process based on structural separation.

What will I learn?

You’ll learn the “Two Masters Problem,” core Advice-Only™ principles (structural separation, truth-in-advertising, repeatability), the four-step planning workflow, enforcement lessons, and privacy-by-design.

How is the course delivered?

Live webinar (60 minutes). We report attendance to the CFP® Board within 14 days and archive records for a minimum of three years.

Can I integrate this into my existing practice?

Yes. We cover surgical changes to implement the methodology while maintaining an objective, less-conflicted client environment.

© Hall Financial Services, Inc. d/b/a Advice-Only. We designed the program to align with the CFP® Board Program Standards.